How AI decides Who To Recommend

Good Morning Reader,

Yesterday I talked about why your message drifts — and why it matters.

Today I want to show you how AI actually decides who to recommend.

Here’s the simplest way to think about it:

Imagine your friend Charlotte telling you about a new restaurant or service. She doesn’t recommend just anything. She recommends something she knows will fit you — because she understands your taste, your situation, and the kinds of things you like.

That’s essentially what AI is doing now.

When someone asks an AI assistant for a recommendation — a consultant, a coach, a service provider — it isn’t just searching for keywords. It’s trying to make a match.

And matches only happen when the description is clear.

If your message shifts — different on LinkedIn, your website, your bio — the system hesitates. It can’t confidently categorize you. So it recommends someone easier to define.

You’ve likely seen this already. In Google’s AI summaries or tools like ChatGPT, the response doesn’t just list links — it describes businesses. It explains who they’re for and what they’re known for. That’s matching.

AI recommends what it can understand clearly.

Tomorrow: A simple structure for describing your work — so people and systems can repeat it accurately.

Susan "S.R." Prater