Tomorrow We Launch
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Yesterday I shared a simple structure for describing your work: What you do + Who it's for + The result you provide If you tried it, you now have one clear sentence — one you can use on your LinkedIn, your website, and when someone asks what you do. Today's question: Does that sentence show up everywhere?
2. Compare them side by side. Do they match what you wrote yesterday? If not, that's where people get confused about what you do — and that confusion can cost you opportunities before you even know they existed. Here's what many people don't realize: AI isn't just scanning businesses. It's scanning everyone — your LinkedIn, your website, your resume, your bio. Recruiters and hiring managers use AI sourcing tools to screen candidates before a human ever sees an application. When your descriptions don't match, it creates friction. When they do, you're easier to find, easier to trust, and easier to recommend. One more thing: This Saturday, February 21, I'm launching SEEN: How Small Businesses Get Seen, Found, and Chosen in AI Search. The official launch window is February 21–23. If you purchase the book during this window and reply with your receipt, I'll send you the companion workbook free — Clearly SEEN: How Professionals Get Understood by People and AI. It helps you audit your message, fix inconsistencies, and build clarity that compounds — so you're easier to find, easier to recommend, and easier to choose for the opportunities that matter. After February 23, the workbook will be sold separately. I'm also going live on Saturday at 12pm EST to share the story behind the book and answer questions. YouTube: [link] (The link will be live on Saturday.) — Susan "S.R." Prater www.seensmallbusiness.com |